Naskrent Julia Naskrent 
Verhaltenswissenschaftliche Determinanten der Spenderbindung [PDF ebook] 
Eine empirische Untersuchung und Implikationen fuer das Spenderbindungsmanagement

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to tho …

Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides ins …

Nothing is more important to our world than finding a more comfortable relationship between the economy and the environment. While issues such as species loss, nitrate pollution, water scarcity and c …

As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personali …

Expounding on the results of the author”s work with the US Army Research Office, DARPA, the Office of Naval Research, and various defense industry contractors, Governing Lethal Behavior in Autonomou …

The Power of Accounting: What the Numbers Mean and How to Use Them provides a highly readable text for non-financial managers. It explores accounting’s uses and limitations in the management process. …

This volume

• examines the vulnerability of sound banks during financial crises
• helps understand the nature of financial crises and other banking issues
• traces the history of …

Unleashing Intellectual Capital reveals breakthrough principles for structuring Knowledge Age organizations. It helps leaders and knowledge professionals better understand how human nature supports o …

The banking crises in 2007-10 are not exceptional. There have been many such crises in the past in both developed countries and emerging economies. A banking crisis can be related to solvency or liqu …

This is a *different* book on change management. Using commonsense and practical advice tested in their work with hundreds of organizations, the authors walk the reader through clear guidelines and c …