Nripendra P. Rana & Emma L. Slade 
Digital and Social Media Marketing [PDF ebook] 
Emerging Applications and Theoretical Development

Ajutor

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (e WOM), demographic differences in digital marketing, m...

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Cuprins

Part I: Social Media Marketing.- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research.- Chapter 2. The Effect ...

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Despre autor


Nripendra P. Rana is a Professor in Digital Marketing and the Head of International Business, Marketing & Branding (IBMB) Research Centre at the School of Manag...

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Limba Engleză ● Format PDF ● Pagini 339 ● ISBN 9783030243746 ● Mărime fișier 10.6 MB ● Vârstă 02-99 ani ● Editor Nripendra P. Rana & Emma L. Slade ● Editura Springer International Publishing ● Oraș Cham ● Țară CH ● Publicat 2019 ● Descărcabil 24 luni ● Valută EUR ● ID 7260272 ● Protecție împotriva copiilor DRM social

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