Pamela Odih 
Advertising and Cultural Politics in Global Times [EPUB ebook] 

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Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.

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Format EPUB ● Pagini 300 ● ISBN 9781317185017 ● Editura Taylor and Francis ● Publicat 2016 ● Descărcabil 3 ori ● Valută EUR ● ID 4860188 ● Protecție împotriva copiilor Adobe DRM
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