Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
12 Ebooks de Patrick De Pelsmacker
Ivana Bušljeta Banks & Patrick De Pelsmacker: Advances in Advertising Research (Vol. V)
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORI …
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€53.49
Philip Kitchen & Patrick de Pelsmacker: Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing comm …
EPUB
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DRM
€64.26
Philip Kitchen & Patrick de Pelsmacker: Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing comm …
PDF
Engleză
DRM
€64.49
Lynne Eagle & Philip Kitchen: Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely glob …
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DRM
€68.90
Lynne Eagle & Philip Kitchen: Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely glob …
EPUB
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DRM
€69.65
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
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DRM
€119.99
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
EPUB
Engleză
DRM
€119.99
Joeri Van Den Bergh & Maggie Geuens: Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provi …
EPUB
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DRM
€56.47
Joeri Van Den Bergh & Maggie Geuens: Marketing Communications
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provi …
PDF
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DRM
€56.31
Lynne Eagle & Stephan Dahl: The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in whic …
EPUB
Engleză
DRM
€119.99
Patrick De Pelsmacker: Advanced Introduction to Advertising
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be ac …
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€19.32
