Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Limba Engleză ● Format PDF ● ISBN 9780077172039 ● Editura McGraw-Hill Education ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 8418393 ● Protecție împotriva copiilor Adobe DRM
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