Autor: Petra Riefler

Ajutor
Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. He specializes in international marketing and has contributed to scholarly journals in both marketing and international business, including the Journal of Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, and Strategic Management Journal. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the American Marketing Association Global Marketing Special Interest Group. He currently serves as editor for the Journal of International Business Studies, associate editor for Decision Sciences Journal, and is on the editorial review and/or advisory boards of key scholarly journals in marketing and international business. He is a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Academy of International Business. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management, and the Founding Director of the Global and Strategic Marketing Research Center at Leeds University Business School, University of Leeds. He is an AIB Fellow and Marketing Editor of Journal of International Business Studies, Associate Editor of Journal of the Academy of Marketing Science, and Immediate Past Editor-in-Chief of Journal of International Marketing. He is twice the recipient of the American Marketing Association Global Marketing SIG’s 2013 and 2015 Excellence in Global Marketing Award, the 2006 Hans B. Thorelli 5-Year Research Award, and the 1999 S. Tamer Cavusgil. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has published in Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and other journals. He has led executive development programs and taught managers of various organizations including Toyota, Delhaize Le Lion, Aramco, Coca Cola, Siemens, Boehringer Ingelheim, Sabic, Nadec, Philip Morris, Minerva, Audi, Mitsui Chemicals, A1 Telekom Austria, Mercedes-Benz, First Plus, Glaxo Smith Kline, and Johnson & Johnson.   Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. She specializes in international marketing and has contributed to scholarly journals in both, marketing and international business, including the Journal of International Business Studies and Journal of International Marketing. She has worked on consumer dispositions including consumer cosmopolitanism, consumer animosity, and consumer affinity. Her recent work focuses more on ecological sustainability and consumers relating to topics of consumer dispositions towards sustainability, consumption reduction, and food choices. This work has been published in journals such as Frontiers in Psychology and Appetite. She is the 2022 recipient of the Thorelli Award, together with her co-authors, awarded by the Journal of International Marketing for the most significant and long-term contribution to international marketing theory or practice.




2 Ebooks de Petra Riefler

Saeed Samiee & Constantine S. Katsikeas: Key Developments in International Marketing
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially …
PDF
Engleză
€160.49
Petra Riefler & Laura Wallnöfer: Wie Unternehmen Lebensmittel vermarkten
Lebensmittel sind nicht nur eine Notwendigkeit unseres täglichen Lebens, sondern auch eingebettet in komplexe Wertschöpfungsketten, die einen wesentlichen Einfluss auf Wirtschaft, Gesellschaft und Um …
EPUB
Germana
DRM
€23.99