Philipp Ackel 
Why is the Automotive Producer BMW AG so successful? A Casestudy [EPUB ebook] 

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Document from the year 2005 in the subject Business economics – Operations Research, grade: 72% = 1st, University of Nottingham (INP Grenoble, University of Nottingham), course: Casestudy, language: English, abstract: This project deals with the fact that automotive and motorcycle producer BMW is improving its position in an industry that finds itself in a recession. The question that is intended to answer is “Why is the BMW AG so successful?”
A short description of the Group and activities will be given including a short overview over its history and its current position.
The strength of BMW will be identified involving its products, brand characteristics and its overall management. The arguments will be supported by literature, a small primary research using questionnaires with BMW consumers and an interview with a BMW employee.
To conclude a short summary will be given and the most important factors for BMW’s current success will be identified and weighted.

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Limba Engleză ● Format EPUB ● ISBN 9783638830805 ● Mărime fișier 2.1 MB ● Editura GRIN Verlag ● Oraș München ● Țară DE ● Publicat 2007 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 3832044 ● Protecție împotriva copiilor fără

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