The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.
€236.83
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Limba Engleză ● Format EPUB ● ISBN 9781466603950 ● Editor Riyad ● Editura IGI Global ● Publicat 2012 ● Descărcabil 3 ori ● Valută EUR ● ID 8055272 ● Protecție împotriva copiilor Adobe DRM
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