Dr. Michael Z. Ngoasong obtained his Ph D in Science, Technology and Society at the University of Nottingham, United Kingdom. He is currently a Senior Lecturer in Management and Director of Masters and MBA Programmes, The Open University Business School, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa. He has conducted funded research projects on development-led tourism entrepreneurship, digital entrepreneurship and women entrepreneurship Africa. His research has been published in Annals of Tourism Research, Tourism Management, Journal of Small Business Management, Journal of Small Business and Enterprise Development, Strategic Change and Energy Policy. Michael is the subject matter expert in International Entrepreneurship and Marketing for the Academy of International Business (Sub-Saharan Africa Chapter).
Dr Ogechi Adeola is a Faculty and Academic Director of Sales & Marketing Academy at Lagos Business School, Nigeria. Her research interests include tourism and hospitality marketing, strategic marketing and export marketing strategies in sub-Saharan Africa. She has published academic papers in top rated journals with her co-authored papers winning Best Paper Awards at international conferences in 2016, 2017 and 2018. She holds a doctorate in Business Administration from Manchester Business School, United Kingdom.
Dr Albert Kimbu is a Senior Lecturer in Hospitality and Tourism and Director of Postgraduate Research in the School of Hospitality and Tourism Management, University of Surrey Guildford, UK. He is also a Senior Research Associate at the School of Tourism and Hospitality, University of Johannesburg, South Africa He holds a Ph D in Tourism at Nottingham Trent University where he also worked as a Lecturer, before joining the University of Surrey. Albert’s research on development entrepreneurship, women andinclusive development in hospitality and tourism has been published in the leading tourism and management journals, and has received funding from the British Academy, Newton Fund and EU Marie Sklodowska-Curie.
Professor Robert Ebo Hinson is the Head of Department of Marketing and Entrepreneurship and Acting Dean at the University of Ghana Business School. He is a Visiting Professor at University of Free State Business School, Bloemfontein, South Africa Professor Hinson has also served as Rector of the Perez University College, a private University in Accra, Ghana. Professor Hinson holds two Ph Ds in Marketing from the University of Ghana and in International Business from Aalborg University in Denmark. He has taught in North America, Australia, Asia, Europe and in several African countries. His research has been published in Journal of Business Research, The Service Industries Journal, Tourism Management Perspectives, International Journal of Contemporary Hospitality Management, Corporate Governance, International Journal of Market Research, Journal of Relationship Marketing, and Thunderbird International Business Review. Professor Hinson is a Non-Executive Director at Camelot Company Limited and Steering Committee Member of the DANIDA/US AID/EU funded Business Sector Advocacy Challenge (BUSAC) Programme in Ghana.
22 Ebooks de Robert E. Hinson
Joshua Y. Abor & Dr. Albert Ahenkan: Contemporary Issues in Management Developmnt in Africa
Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business School in response to the growing importance of Africa in global business discourse. …
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DRM
€32.10
Ogechi Adeola & Abednego Feehi Okoe Amartey: Sales Management
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed w …
EPUB
DRM
€105.35
Ogechi Adeola & Kwame Adom: Customer Service Essentials
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices develop …
EPUB
DRM
€103.91
Michael Z. Ngoasong & Ogechi Adeola: New Frontiers in Hospitality and Tourism Management in Africa
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challeng …
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€96.29
Chipo Mukonza & Robert E. Hinson: Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conduct …
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€171.19
Robert E. Hinson & Ogechi Adeola: Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literatur …
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€64.19
Ogechi Adeola & Robert E Hinson: Marketing in Healthcare-Related Industries
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that wil …
EPUB
DRM
€104.72
Robert E. Hinson & Nnamdi Madichie: New Public Management in Africa
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for publ …
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€139.09
Thomas Anning-Dorson & Robert E. Hinson: Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges wit …
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€149.79
Thomas Anning-Dorson & Robert E. Hinson: Marketing Communications in Emerging Economies, Volume II
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of …
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€149.79
Emmanuel Mogaji & Ogechi Adeola: Green Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertis …
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€160.49
Ogechi Adeola & Jude N. Edeh: Digital Service Delivery in Africa
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunitie …
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€149.79
Ogechi Adeola & Robert E. Hinson: Marketing Communications and Brand Development in Emerging Economies Volume I
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer sat …
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€171.19
Kemi Ogunyemi & Isaiah Adisa: Ethics and Accountable Governance in Africa’s Public Sector, Volume I
This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers. Over …
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€160.49
Ogechi Adeola & Robert E. Hinson: Marketing Communications and Brand Development in Emerging Markets Volume II
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer sat …
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€160.49
Ogechi Adeola & Jude N. Edeh: Digital Business in Africa
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and …
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€139.09
Kemi Ogunyemi & Isaiah Adisa: Ethics and Accountable Governance in Africa’s Public Sector, Volume II
This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit fro …
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€96.29
Robert Hinson & Paul Agu Igwe: Future of Entrepreneurship in Africa
Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development ar …
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€58.63
Robert Hinson & Paul Agu Igwe: Future of Entrepreneurship in Africa
Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development ar …
EPUB
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DRM
€59.25
Robert E. Hinson & Doreen Anyamesem Odame: Small Business and Entrepreneurial Development in Africa
This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital …
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€160.49
Joshua Doe & Robert E. Hinson: Social Media Marketing Management
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspectiv …
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DRM
€58.02
Joshua Doe & Robert E. Hinson: Social Media Marketing Management
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspectiv …
EPUB
Engleză
DRM
€58.04