2 Ebooks de Robert G. Docters
Robert G. Docters & Michael R. Reopel: Winning the Profit Game: Smarter Pricing, Smarter Branding
How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists’ lack of a practical understanding …
PDF
Engleză
DRM
€60.33
Michael Barzelay & Robert G. Docters: Contextual Pricing: The Death of List Price and the New Market Reality
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh …
EPUB
Engleză
DRM
€40.40
