Rodolphe Durrand & Nina Granqvist 
From Categories to Categorization [PDF ebook] 
Studies in Sociology, Organizations and Strategy at the Crossroads

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Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during the past 40 years. This volume contains ten essays on categorization authored by some of the world’s leading scholars within sociology of markets, organization theory, and strategy research. It opens with revisiting the influential theory of "the categorical imperative", and moves on to present various accounts of the social processes that form part of categorization and elaboration of their consequences. Together, the different chapters effectively show that categorization is a process, tightly connected to actors involved and their specific acts, the characteristics of the entity being categorized, and the context and timing informing these activities. As such, it complements the earlier cognitive perspectives by discussing the evaluative, social, and political manifestations of categorization.

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Limba Engleză ● Format PDF ● ISBN 9781787142381 ● Editor Rodolphe Durrand & Nina Granqvist ● Editura Emerald Publishing Limited ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 5390662 ● Protecție împotriva copiilor Adobe DRM
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