‘Effective Viral Marketing’ organizes and clarifies essential information about viral marketing for researchers, practitioners, small business owners, and students. We start by defining viral marketing and its origins, highlighting similarities with real viruses. We analyze the relationships between word of mouth, buzz, and viral campaigns, and discuss social networks’ role in facilitating viral information spread.
We cover key factors and aspects of creating, managing, and evaluating viral marketing campaigns, including media platforms, tools, campaign types, consumer audiences, and evaluation methods. We also address the myths surrounding viral marketing, focusing on facts to help your business grow.
Additionally, we explore hybrid viral marketing strategies, combining traditional and viral marketing tools, and unbranded online campaigns. Viral advertising is discussed in detail, along with consumer engagement and information placement methods.
This practical guide focuses on strategies, goals, and monitoring and evaluating results, providing a valuable resource for marketers, business and communication school students and professors, and business owners.
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