Writing a 60, 000 word book? Piece of cake. Writing a 140 character tweet? Awkward silence. On the surface social media seems easy–just say what’s on your mind! But saying what’s on your mind rarely leads to more followers, and frequently even leads to unfollows. The creative minds behind the audience-building online social software Buzz Trace created this book of over 400 prompts just for authors.

This carefully-written list of prompts meant to lead to social engagement is broken down by time–so there’s social prompts for people with 5 minutes, 15 minutes, 30 minutes, or 60 minutes to spare.