This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement for business courses or as a reference for students and practitioners who would like to learn more about the basics of CSR.
Cuprins
Part I. Corporate Social Responsibility and Related Terms
Corporate Social Responsibility
Strategic Corporate Social Responsibility
Strategic Philanthropy
Corporate Citizenship
Sustainability
Corporate Accountability
Corporate Moral Agency
Social Entrepreneurship
Part II: Corporate Social Responsibility on the Global Stage
Global Business Citizenship
Global Codes of Conduct
Multinational Corporations (MNCS)
Part III: Corporate Governance, Stakeholders and Shareholders
Corporate Governance
Stakeholder Theory
Stakeholder Responsibility
Shareholder Wealth Maximization
Berle-Dodd Debate
Part IV: Corporate Social Responsiveness: Public Affairs and Public Relations, Politics, and Philanthropy
Corporate Social Responsiveness
Corporate Public Affairs
Public Relations
Corporate Political Advocacy
Corporate Philanthropy
Part V: Measuring Corporate Social Responsibility and Implications for Financial Performance
Corporate Social Performance
Social Accountability
Social Audits
Triple Bottom Line
Corporate Social Financial Performance
Profit Maximization, Corporate Social Responsibility As
Appendix A: Problematic Practices
Appendix B: Directory of CSR-related organizations and internet links
Appendix C: Directory of CSR information sources and publications
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