Sarah Cotterill & Alice Moseley 
Nudge, nudge, think, think [EPUB ebook] 
Experimenting with ways to change citizen behaviour, second edition

Ajutor

How can governments persuade their citizens to act in socially beneficial ways? This ground-breaking book builds on the idea of ‘light touch interventions’ or ‘nudges’ proposed in Richard Thaler and Cass Sunstein’s highly influential Nudge (2008). While recognising the power of this approach, it argues that an alternative also needs to be considered: a ‘think’ strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. As well as setting out these divergent approaches in theory, the book provides evidence from a number of experiments to show how using ‘nudge’ or ‘think’ techniques works in practice.

Updated and rewritten, this second edition features a new epilogue that reflects on recent developments in nudge theory and practice, introducing a radical version of nudge, ‘nudge plus’. There is also a substantial prologue by Cass Sunstein.

€28.99
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Cuprins

Foreword by Greg Clark, MP
Prologue by Cass Sunstein
Introduction
1 Nudging and thinking
2 Testing
3 Recycling
4 Volunteering
5 Voting
6 Petitioning
7 Giving
8 Donating
9 Debating
10 Including
11 Linking
12 Summary of key findings
13 Epilogue: the future of nudge and think
Index

Despre autor

Gerry Stoker is Professor of Politics and Governance at the University of Southampton

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Limba Engleză ● Format EPUB ● Pagini 320 ● ISBN 9781526140562 ● Mărime fișier 1.0 MB ● Editura Manchester University Press ● Oraș Manchester ● Țară GB ● Publicat 2019 ● Descărcabil 24 luni ● Valută EUR ● ID 7074977 ● Protecție împotriva copiilor Adobe DRM
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