Tried-and-true information and tips for selling like a pro
Are you looking to enter the world of sales, or are you already
a salesperson who’s looking for new tips and tactics to expand your
business? Whether you’re in charge of your own selling career or
you’re responsible for training and managing a professional sales
force, Selling All-In-One For Dummies features everything
you need to know to improve your results.
This valuable selling resource includes new ways to effectively
network and prospect through the power of all the social media
networking sites such as Linked In, Twitter, and Facebook, as well
as ways to optimize sales success through Webinars; the latest tips
and advice to build an appealing image; proven questioning methods
that close sales; updated advice on keeping clients’ business and
building their loyalty; and how to adapt presentations and
techniques.
* Proven methods and techniques that will lead to bigger sales
and more loyal customers
* Advice on separating yourself from the pack
* Plus four chapters on selling in specialized areas from
biotechnology to real estate
Selling All-In-One For Dummies is the authoritative guide
to navigating the ever-changing and growing sales arena.
Cuprins
Introduction 1
Book I: Laying the Foundation for Selling Success 9
Chapter 1: The Seven-Step Selling Cycle 11
Chapter 2: Understanding and Connecting with Potential Clients 21
Chapter 3: Knowing Your Product 45
Book II: Prospecting for Gold 53
Chapter 1: An Introduction to Prospecting 55
Chapter 2: Prospecting Preliminaries 69
Chapter 3: Fishing for Prospects in the Likeliest – and Unlikeliest – Places 89
Chapter 4: Prospecting for Untapped and Under-Tapped Markets 109
Chapter 5: Approaching Potential Clients without Scaring Them Away 121
Book III: Turning Prospects into Customers and Clients 137
Chapter 1: Getting a Meeting and Putting Your Clients at Ease 139
Chapter 2: Qualifying Your Way to Success 163
Chapter 3: Winning Presentations 179
Chapter 4: Addressing Client Concerns 197
Book IV: Closing Like a Champ and Getting Referrals 209
Chapter 1: The Anatomy of a Close 211
Chapter 2: Questioning and Listening Strategies of Champion Closers 227
Chapter 3: The No-Frills Close 245
Chapter 4: Closes That Overcome Fear 253
Chapter 5: Closes That Put an End to Buyers’ Procrastination 275
Chapter 6: Closing the Tough Customer 293
Chapter 7: Remote Closing 301
Chapter 8: Getting Referrals from Your Present Clients 315
Book V: Negotiating Skills Every Salesperson Should Have 333
Chapter 1: Preparing for Negotiating Success 335
Chapter 2: Choreographing the Negotiation 353
Chapter 3: Keeping Your Emotions in Check 365
Chapter 4: Telling It Like It Is 379
Chapter 5: Win-Win Negotiating 395
Book VI: Selling in Specialized and Growing Fields 409
Chapter 1: Selling Real Estate 411
Chapter 2: Selling Insurance 433
Chapter 3: Selling Financial Services 447
Chapter 4: Selling in the Medical Field 463
Chapter 5: Selling Biotechnology 479
Book VII: Becoming a Power Seller 491
Chapter 1: Becoming the Power Seller You Want to Be 493
Chapter 2: Getting in Step with Your Customer 513
Chapter 3: Teaming Up for Success with Personal Partnering 527
Chapter 4: Embracing Change as a Growth Strategy 539
Chapter 5: Branding Yourself through Shameless Self-Promotion 553
Chapter 6: Putting the Latest Technologies to Work for You 565
Chapter 7: Tapping the Power of Word-of-Mouth Advertising through Social Networking 581
Book VIII: The Book of Tens 599
Chapter 1: The Ten Biggest Sales Mistakes 601
Chapter 2: Ten Power-Selling Tactics and Techniques 607
Chapter 3: Ten Ways to Break a Sales Slump or Avoid It Entirely 613
Chapter 4: Ten Advanced Closes 619
Chapter 5: Ten (Or So) Ways to Sound Like a Pro on the Phone 625
Index 629
Despre autor
The Experts at Dummies are smart, friendly people who make learning easy by taking a not-so-serious approach to serious stuff.
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