Arthur Yeung is Phillips Chair Professor of HRM at CEIBS and
ex-CHO of Acer Group, specializing in organizational capability and
globalization of Chinese firms. Author of several award-winning
articles and nine books, Dr. Yeung was featured as an
„Executive Development Guru” by Business Horizon. He
sits on editorial boards of five international academic journals
and serves as independent board member for five corporations and
one non-profit organization.
Katherine Xin is Professor of Management at CEIBS and the
editor-in-chief of Harvard Business Review (China). For the last
two decades, Dr. Xin worked and lived in the US, Europe and Asia
conducting research, teaching and consulting for multinational
companies and global Chinese enterprises. She has published
extensively and was previously on the faculties of IMD in
Switzerland, the University of Southern California, and the Hong
Kong University of Science and Technology. Her current research and
consulting focus is on leadership, performance management and
talent strategy.
Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS
Shanghai, China, and Professor for international Business at the
Pforzheim University, Germany. He was Associate Professor of
Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author
of various books and numerous articles. The most current books are
Ingredient Branding: Making the Invisible Visible, and
B2B Brand Management, which he co-authored with Philip
Kotler. He has also published textbooks about Business-to-Business
marketing, social marketing, internet and internationalization
strategies.
Dr. Shengjun Liu id Deputy Director of CEIBS Case Center
and CEIBS Lujiazui International Finance Research Center. His books
include China CEO: A Case Guide to Business Leaders in China,
Flowers and Thorns: Globalization of Chinese Companies; Power of
Management: Institutional Solutions to China”s
Economic Challenges, etc. Dr. Liu is also a columnist for many
Chinese leading media.
2 Ebooks de Shengjun Liu
Arthur Yeung & Katherine Xin: The Globalization of Chinese Companies
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in …
PDF
Engleză
DRM
€26.99
Arthur Yeung & Katherine Xin: The Globalization of Chinese Companies
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in …
EPUB
Engleză
DRM
€26.99