‘Creative competitive intelligence’ is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel.
This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the iden...
Cuprins
1. Intelligence and Creative Competitive Intelligence.
2. Researching and Identifying Trends.
3. Formatting, Analysis and Inspiration Using Trends.
4. Presenting and Anal...
Despre autor
Stéphane Goria, University of Lorraine, France.
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Limba Engleză ● Format EPUB ● Pagini 272 ● ISBN 9781119427513 ● Mărime fișier 7.5 MB ● Editura John Wiley & Sons ● Publicat 2017 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 5294317 ● Protecție împotriva copiilor Adobe DRM
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