Joe Plummer, Ph D, is the Chief Research Officer at The
Advertising Research Foundation and recipient of the 2006
Distinguished Marketer Award from the Academy of Marketing Science.
He was previously executive vice president for Mc Cann-Erickson
World Group.
Steve Rappaport is the Director of Knowledge Solutions at
The Advertising Research Foundation.
Taddy Hall is the Chief Strategy Officer at The
Advertising Research Foundation and a well-known authority in the
fields of innovation and strategy.
Robert Barocci is the President/CEO of The Advertising
Research Foundation. He was previously president of Leo Burnett
International.
3 Ebooks de Taddy Hall
Joe Plummer & Stephen D. Rappaport: The Online Advertising Playbook
Praise for The Online Advertising Playbook ‘Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, …
PDF
Engleză
DRM
€24.99
Clayton M. Christensen & Karen Dillon: Competing Against Luck
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services cust …
EPUB
Engleză
DRM
€10.99
Clayton M. Christensen & Karen Dillon: Competir contra la suerte
¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christense …
EPUB
Spaniolă
DRM
€10.99
