Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
2 Ebooks de Theodore Levitt
Harvard Business Review & Clayton M. Christensen: HBR’s 10 Must Reads on Strategic Marketing (with featured article ‘Marketing Myopia, ‘ by Theodore Levitt)
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed thr …
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€24.99
Theodore Levitt: Marketing Myopia
What business is your company really in? That’s a question all executives should all ask before demand for their firm’s products or services dwindles. In Marketing Myopia, Theodore Levitt offers exam …
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€9.99
