Thomas Hess & Matthias Schumann 
Medienunternehmen im digitalen Zeitalter [PDF ebook] 
Neue Technologien – Neue Markte – Neue Geschaftsansatze

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

First published in 2004, this volume recognises that, as society changes, so must its organisations; as organisations change, so must their management competencies. The requirement for organisations …

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

For more than 50 years, organizations of all types have struggled to achieve lasting benefits from the many tools and programs associated with various continuous-improvement initiatives. In fact, the …

Wastewater Organisms contains 210 high-quality full-color micrographs to help you identify organisms found in sewage and sludge. These photos provide the maximum level of detail and will help you bet …

With contributions from a broad range of experts in the field, this volume, Microbiology for Sustainable Agriculture, Soil Health, and Environmental Protection, focuses on important areas of microbio …