Timothy Coombs 
Ongoing Crisis Communication [PDF ebook] 
Planning, Managing, and Responding

Ajutor


Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media,  resilience training for the community,  and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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Cuprins

Chapter 1: A Need for More Crisis Management Knowledge
Chapter 2: Risk as the Foundation for Crisis Management and Crisis Communication
Chapter 3: The Crisis Mitigation Process: Building Crisis Resistant and Resilient Organizations
Chapter 4: Crisis Preparing: Part I
Chapter 5: Crisis Preparing: Part II
Chapter 6: Recognizing Crises
Chapter 7: Crisis Responding
Chapter 8: Postcrisis Concerns and Epilogue
Appendix: Possible Case Studies
References
Index
About the Author

Despre autor

W. Timothy Coombs (Ph D Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University.  His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication:  An International Journal.  His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

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Limba Engleză ● Format PDF ● Pagini 304 ● ISBN 9781071816615 ● Mărime fișier 3.3 MB ● Editura SAGE Publications ● Oraș Thousand Oaks ● Țară US ● Publicat 2021 ● Ediție 6 ● Descărcabil 24 luni ● Valută EUR ● ID 8248585 ● Protecție împotriva copiilor Adobe DRM
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