Tony Sinanis & Joseph M. Sanfelippo 
The Power of Branding [EPUB ebook] 
Telling Your School′s Story

Ajutor

Turn a spotlight on what’s great about your school!

Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series.  Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district.  Includes concrete suggestions and in-depth case studies that will help you:


  • Artfully create a brand name, symbol or design

  • Share great events using blogs and more

  • Empower all stakeholders, including students

  • Teach digital citizenship K-12


Use this all-inclusive guide to start sharing just how special your school is!



The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. To explore the other books in this series, visit the <
‘Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the good in their schools.’
Todd Whitaker, Author of What Great Teachers Do Differently

‘Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools.’
Eric Sheninger, Author of Digital Leadership 

€14.99
Metode de plata

Cuprins

Preface by Peter De Witt
Introduction
1. The Importance of Telling Your Story
2. Your Heart = Your Story
3. Building Your Brand & Preparing to Tell Your Story
4. Using Social Media to Tell Your Story
5. Giving Voice to All Stakeholders in the Storytelling Experience
6. Does the Brand Promise Match the Brand Experience?
7. It′s a Wrap
References

Despre autor

Dr. Joe Sanfelippo is the Superintendent of the Fall Creek School District in Fall Creek, Wisconsin. Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a Ph D in Leadership, Learning, and Service from Cardinal Stritch University.  He also serves on the Wisconsin Department of Public Instruction Educator Effectiveness Teachscape Team.  Joe is a co-host for the Brand ED Podcast, which features great leaders across the country telling the amazing stories of schools. His research interests include Organizational and Systems Change in Schools, Personalized Professional Growth for Staff, and Advancing the Use of Social Media in School Districts. He can be found on Twitter @Joesanfelippofc

Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format EPUB ● Pagini 72 ● ISBN 9781483371931 ● Mărime fișier 1.2 MB ● Editura SAGE Publications ● Oraș Thousand Oaks ● Țară US ● Publicat 2014 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 5362155 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

12.300 Ebooks din această categorie