The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company’s own pain points can prevail.
Cuprins
Customer Centricity – more than customer orientation.- Product development in agile times.- Understanding customers – consumer psychology for innovators.- Developing products step by step.
Despre autor
Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.
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