Document from the year 2025 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, University Merdeka Maduin, course: Marketing Communication, language: English, abstract: Running a business is an art in combining various skills. Businesses thrive and advance because companies implement marketing communication planning well. Marketing communication planning is prepared by the marketing division, including background, marketing objectives, tactics, implementation, and evaluating whether the goals or targets have been achieved. The marketing division is a human resource that must have multiple skills such as communication with others, experience in the field of media, meticulous in analyzing problems and problem solving, knowing government regulations, and mathematical rigor.
This book is based on the results of research conducted by the author which can be used as a reference for students and novice businessmen. Marketing communication is not the only determinant of a company’s progress, but it is able to generate profits and make the company survive. The marketing division composes marketing communication objectives which consist of communication objectives and marketing objectives. These objectives are implemented according to the marketing communication planning arrangement. This book explains how to implement marketing communication in various companies, so that it can be used as a learning reference for students, marketing divisions, and entrepreneurs.
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