Catalog > Științe sociale > Economie > Verena Konig: Grundlagen der Luxus- und Premiummarkenführung (ePUB)

Verena Konig
Grundlagen der Luxus- und Premiummarkenführung [EPUB ebook]
Strategie – Instrumente – Umsetzung

Ajutor

Copertina de Verena Konig: Grundlagen der Luxus- und Premiummarkenführung (ePUB)

Dieses Buch geht der Frage nach: Was ist der Unterschied zwischen einer Luxusmarke und einer Premiummarke? Verena König erklärt erstmals die unterschiedlichen Markenprinzipien von Luxus- und Premiummarken an Hand ihres DIVA-Konzepts für Luxusmarken und ihres STAR-Konzepts für Premiummarken. Dabei geht sie auf die Besonderheiten der strategischen und der operativen Führung von Luxus- und Premiummarken ein. Zur Unterstützung gibt sie zahlreiche Tipps, wie man eine Luxusmarke oder eine Premiummarke aufbauen kann. Zur Veranschaulichung tragen verschiedene Fallbeispiele (z. B. Farrow & Ball, DURAVIT, Rolex, Land Rover) bei.

Der Inhalt

– Strategische Grundlagen und Positionierung

-Produktmanagement

-Preismanagement

– Online- und Offline-Vertrieb und Verkaufsförderung

-Kommunikation (Werbung, PR, Event Management, Social Media)

-Controlling

€28.32

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format EPUB ● ISBN 9783658107468 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 6414964 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

255.667 Ebooks din această categorie

Copertina de Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Copertina de C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

C. Northcote Parkinson: Trade in Eastern Seas 1793-1813

First Published in 1966.This volume adds to maritime history with information on trade in the Eastern Seas from 1793 to 1813. It is a description of conditions not a narrative of events. …

Copertina de Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Geoffrey (Simon Fraser University, Canada) Poitras: Equity Capital

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Copertina de Xiao Chen: Chinese Private Manufacturing Firms

Xiao Chen: Chinese Private Manufacturing Firms

Since the beginning of China’s economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country’s economic developmen …

Copertina de Iwao Kobayashi: 20 Keys to Workplace Improvement

Iwao Kobayashi: 20 Keys to Workplace Improvement

20 Keys has helped many manufacturing companies integrate the top manufacturing improvement methods into a coordinated system for drastic and continual improvement in involvement, quality, and produc …

Copertina de Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

Yanqing (Shanghai International Studies University, China) Jiang & Xu (Shanghai International Studies University, China) Yuan: Environmentally Sustainable Industrial Development in China

There is a growing concern among Chinese researchers and policymakers about China’s industrial development being unsustainable and the irreversible depletion of natural resources and deterioration of …

Copertina de Frank L. Clarke & Graeme W. Dean: Contributions of Limperg and Schmidt to the Replacement Cost Debate in the 1920s

Frank L. Clarke & Graeme W. Dean: Contributions of Limperg and Schmidt to the Replacement Cost Debate in the 1920s

This book, first published in 1990, examines the works of Theodore Limberg and Fritz Schmidt and their contribution to the development of the case for replacement price valuations. It analyses which …

Copertina de Doaa M. (Assiut University, Egypt) Mokhtar: Fish Histology

Doaa M. (Assiut University, Egypt) Mokhtar: Fish Histology

Fish Histology: From Cells to Organs, 2nd Edition provides up-to-date information that emphasizes the relationships and concepts by which cell and tissue structures of fish are inextricably linked wi …

Copertina de Scott Burk & Gary Miner: It''s All Analytics - Part II

Scott Burk & Gary Miner: It”s All Analytics – Part II

Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good da …

Copertina de Peter E. Tarlow: Tourism-Oriented Policing and Protective Services

Peter E. Tarlow: Tourism-Oriented Policing and Protective Services

Pagina următoare >>>