Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis managementapre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.Visit the authoras blog at A https://coombscrisiscommunication.wordpress.com.A A
W. Timothy Coombs
Ongoing Crisis Communication [PDF ebook]
Planning, Managing, and Responding
Ongoing Crisis Communication [PDF ebook]
Planning, Managing, and Responding
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Limba Engleză ● Format PDF ● Pagini 256 ● ISBN 9781544331980 ● Editura SAGE Publications ● Publicat 2018 ● Descărcabil 3 ori ● Valută EUR ● ID 6730667 ● Protecție împotriva copiilor Adobe DRM
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