Catalog > Științe sociale > Economie > Walter Schertler: Strategisches Affinity-Group-Management (PDF)

Walter Schertler
Strategisches Affinity-Group-Management [PDF ebook]
Entwicklung serviceorientierter Community-Geschaftsmodelle

Ajutor

Copertina de Walter Schertler: Strategisches Affinity-Group-Management (PDF)

Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Für diese zentrale Fragestellung des Strategischen Managements leitet Walter Schertler auf Basis aktueller Forschungsergebnisse eine effektive Segmentierungslogik für Märkte ab. Im Mittelpunkt des Affinity-Group-Managements steht ein neues Zielgruppenverständnis, das die Marktsegmentierung an der Gruppensoziologie von Szenen orientiert und deren Affinitäten mit den virtuellen Möglichkeiten von Internet und Social Media kombiniert.

Die zweite Auflage beinhaltet die Überarbeitung und Aktualisierung des Affinity-Group-Ansatzes und seines Bezugsrahmens. Außerdem wurde das Lehrbuch um die aktuellen Themenkomplexe Service-Design und Service-Engineering im Rahmen des Strategischen Dienstleistungsmanagements erweitert. Diese werden darüber hinaus in den grundlegend neu konzipierten Ansatz für serviceorientierte Affinity-Group-Geschäftsmodelle von Communities integriert.

€25.64

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Limba Germana ● Format PDF ● ISBN 9783834969514 ● Editura Gabler Verlag ● Publicat 2012 ● Descărcabil 3 ori ● Valută EUR ● ID 6391059 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

Walter Schertler

255.503 Ebooks din această categorie

Copertina de Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Copertina de Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Copertina de Fernando Lopez: Holistic Business Handbook

Fernando Lopez: Holistic Business Handbook

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Copertina de Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Tsang-Sing Chan & Erdener Kaynak: Consumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Copertina de Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Copertina de J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell: Marketing and Marketing Assessment (RLE Marketing)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Copertina de Vinod Kumar & Ashok Pandey: Bacterial Cellulose

Vinod Kumar & Ashok Pandey: Bacterial Cellulose

This reference book provides updated information on the production and industrial significance of bacterial cellulose. Bacterial cellulose is a natural fiber produced by certain microbes, mainly bact …

Copertina de Maxime Cohen & Laurette Dube: Precision Retailing

Maxime Cohen & Laurette Dube: Precision Retailing

Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged abou …

Copertina de Panos Papadopoulos: Panos

Panos Papadopoulos: Panos

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years’ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …

Copertina de Robert Mighall: Only Connect

Robert Mighall: Only Connect

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the …

Pagina următoare >>>