Autor: Zifei Fay Chen

The late Don Bartholomew was senior vice president, digital and social media research for Ketchum. He was a member of the Measurement Commission of the Institute for Public Relations. Don served as vice chair of the Social Media Measurement Group for the International Association for the Measurement and Evaluation of Communication (AMEC). During his tenure, he created the AMEC Social Media Measurement Framework with Richard Bagnall, which is a breakthrough for the industry. Don was a former adjunct professor at the University of North Texas, teaching mass communications research. He held a BS in industrial engineering and operations research from Syracuse University and an MBA from the University of Dallas.