Rob Gray has been a journalist since 1988. His work has appeared in a wide variety of publications, from newspapers such as The Financial Times and The Guardian through to business titles including HR Magazine, The Marketer, Campaign, Broadcast and Management Today. Aside from developing a healthy respect for the challenges of pest control, Rob writes about brands, marketing, corporate communications, innovation, organisational development and people.
For over a decade, Rob has worked in a part-time freelance capacity as head of editorial content at the International Public Relations Association, where he is responsible for commissioning and editing the IPRA Thought Leadership series of essays on trends in media and communications. His previous book, Great Brand Blunders: The worst marketing and social media meltdowns of all time…and how to avoid your own (Crimson Publishing) explores the root causes of marketing disasters, takes idiocy to task and is packed with good advice on steering clear of potentially damaging pitfalls. It attracted widespread praise: “excellent” – Forbes; “You simply must read this book” – Marketing magazine; Chartered Institute of Marketing Book of the Month.
Rob has spoken at conferences and events, including the Eurobest Festival of Creativity in Lisbon. He lives with his wife Ginny on the border of Northamptonshire and Oxfordshire.
10 Ebooks by Rob Gray
Carol Adams & Rob Gray: Social and Environmental Accounting and Reporting
Accountability, Social Responsibility and Sustainability addresses the broad and complicated interactions between organisational life, civil society, markets, inequality and environmental degradation …
PDF
English
DRM
€56.57
Jan Bebbington & Rob Gray: Accounting for the Environment
`This book is a good comprehensive text and comes highly recommended to anyone currently involved in, looking to get involved in, or just interested in environmental management, environmental account …
PDF
English
DRM
€65.68
Rob Gray: The Pest Detectives
Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extr …
EPUB
English
DRM
€21.99
Randy Gibb & Rob Gray: Aviation Visual Perception
Vision is the dominant sense used by pilots and visual misperception has been identified as the primary contributing factor in numerous aviation mishaps, resulting in hundreds of fatalities and major …
EPUB
DRM
€64.44
Randy Gibb & Rob Gray: Aviation Visual Perception
Vision is the dominant sense used by pilots and visual misperception has been identified as the primary contributing factor in numerous aviation mishaps, resulting in hundreds of fatalities and major …
PDF
DRM
€64.18
Massimiliano L. Cappuccio: Handbook of Embodied Cognition and Sport Psychology
The first systematic collaboration between cognitive scientists and sports psychologists considers the mind-body relationship from the perspective of athletic skill and sports practice.This landmark …
PDF
English
DRM
€218.74
Rob Gray: Great Brand Blunders
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backl …
EPUB
English
DRM
€3.99
Rob Gray & Randy Sullivan: Constraints-Led Approach to Baseball Coaching
A Constraints-Led Approach to Baseball Coaching presents a new approach to baseball coaching and practice. Applying a CLA to the player development process across the skill spectrum from the beginner …
PDF
English
DRM
€47.58
Rob Gray & Randy Sullivan: Constraints-Led Approach to Baseball Coaching
A Constraints-Led Approach to Baseball Coaching presents a new approach to baseball coaching and practice. Applying a CLA to the player development process across the skill spectrum from the beginner …
EPUB
English
DRM
€47.15