Robert Brinkerhoff 
Telling Training’s Story [PDF ebook] 
Evaluation Made Simple, Credible, and Effective

You know it in your guttraining and development is valuable and worthwhile. But as a trainer, you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate, too complex, too costly, too difficult to explain, or worse, produce data that nobody believes, Telling Training’s Story offers a simple, compelling way of evaluating training’s impact: The Success Case Method (SCM).Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative, SCM doesn’t just measure the impact of training, but pinpoints the very factors that make or break training success. Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives.