From Business Strategy to IT Action gives companies of all sizes
the tools to effectively link IT to business strategy and produce
effective, actionable strategies for bottom-line results. The
authors present CEOs, CFOs, CIOs, and IT managers with a powerful
and accessible resource packed with such useful material as:
* The Strategy-to-Bottom-Line Value Chain, which integrates the
management practices relating to planning, prioritization,
alignment, and assessing a company’s entire IT budget
* Methods for using IT Impact Management to establish IT culture
and performance models for the business/IT connection
* The IT Improvement Zone, which quickly identifies where a company
can focus its energies for maximum results
* And much more
About the author
Robert J. Benson is a principal with The Beta Group, a
consulting firm with clients in the United States and throughout
the world. He is affiliate professor of computer science at
Washington University and part-time professor of information
management at Tilburg University in the Netherlands. He is coauthor
of Information Economics: Linking Information Technology and
Business Performance and Information Strategy and Economics.
Thomas L. Bugnitz is President of The Beta Group. He is a
frequent speaker on technology management and an adjunct professor
at Washington University.
William B. Walton is a principal with The Beta Group.
Prior to joining The Beta Group, he spent seventeen years with
Gartner Group, where he developed IT measurement services and
associated analytical methods.
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