Robert Palmatier & Shrihari Sridhar 
Marketing Strategy [EPUB ebook] 
Based on First Principles and Data Analytics

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamen...

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Language English ● Format EPUB ● ISBN 9781352011470 ● Publisher Macmillan Education UK ● Published 2020 ● Downloadable 3 times ● Currency EUR ● ID 8116388 ● Copy protection Adobe DRM
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