Adam Alter 
Anatomy of a Breakthrough [EPUB ebook] 
How to get unstuck and unlock your potential

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‘This book is phenomenal’ — Steven Bartlett on Diary of a CEO

‘Brilliant. I loved it’ — Malcolm Gladwell
‘Important, entertaining, practical, and timely’ — Arianna Huffington

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.
All of us go through episodes of simply being
stuck, whether we’re trapped in a thankless job, wrestling writer’s block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?
Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and
New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit — a test to work out where our sticking points lie between our Head, Heart and Habits — and then he takes us on a roadmap to break through.
Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great ‘unstickers’ amongst us,
Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

€17.99
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Об авторе

Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University’s Stern School of Business. He is the
New York Times-bestselling author of
Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and
Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was included in the
Poets and Quants ’40 Most Outstanding Business School Professors under 40 in the World’, and was recently voted the Stern School of Business Professor of the Year by both the faculty and student body. He has written for the
New York Times,
New Yorker,
Wired,
Washington Post, and
Atlantic, among other publications.

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язык английский ● Формат EPUB ● страницы 304 ● ISBN 9781788706193 ● Размер файла 0.6 MB ● издатель Blink Publishing ● город London ● Страна GB ● опубликованный 2023 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 8966107 ● Защита от копирования Adobe DRM
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