This book focuses on the latest developments in psychology research. Chapter One reviews the discourse that emerges from brand marketing. Chapter Two examines the impact of subtle brand prompts on selection during blind taste tests. Chapter Three studies on the connections of biological rhythms to shift work, focusing on psychological and psychiatric outcomes linked to the working population, especially in terms of cognitive performance, sleep-wake disturbances and psychiatric disorders. Chapter Four discusses the issue of psychological development in Vygotsky’s work. Chapter Five reviews a perspective of interpretation in projective drawing methods. Chapter Six discusses the development, criticisms, and current findings of Dual-Process Theory in the decision-making literature. Chapter Seven provides an eco-friendly approach to classroom behavior and development. Chapter Eight examines how children live the transition between elementary school and middle school. Chapter Nine discusses dyslexia and the impact of this disorder on the lives of children and adolescents. Chapter Ten provides a review of the conceptualization of Post-Traumatic Stress Disorder (PTSD) and presents current evidence for psychotherapeutic treatment.