Andrew Rohm is professor of marketing and codirector of the M-School program at Loyola Marymount University in Los Angeles, California. Before joining LMU he served on the faculty at Northeastern University in Boston, Massachusetts. He has published extensively in the areas of digital media and company–customer relationships. He received his Ph D from the University of Massachusetts Amherst.
2 Электронные книги Anatoly Zhuplev
Anatoly Zhuplev & Matthew Stefl: Doing Business in the United States
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, …
EPUB
английский
DRM
€13.99
Anatoly Zhuplev: Doing Business in Russia, Volume II
Russia is a major economy and important power in the global political-economic landscape. Following the dissolution of the USSR, Russia has become a premier global marketplace despite remaining enigm …
EPUB
английский
DRM
€18.01
