Reach your customers with the latest Facebook marketing
strategies
Facebook Marketing All-in-One For Dummies, 3rd
Edition is a detailed resource for businesses, brands, and
people who are interested in promoting themselves, their goods, and
their services on Facebook. Fully updated to cover new Facebook
features, this new Third Edition includes guidance on Graph
Search, the updated News Feed design, cover photo rules,
advertising changes, updated mobile apps, and more. Examples and
case studies illustrate best practices, and the book provides
step-by-step guidance on creating a successful Facebook marketing
campaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social media
platform for most marketers. With more than a billion users who
comment over 3.2 billion times per day, Facebook provides a ready
and willing customer base to businesses savvy enough to take
advantage. Facebook Marketing All-in-One For Dummies,
3rd Edition walks you through the creation of a
customized fan page, and guides you through interacting with fans
and building a community around your brand. The book explains
Facebook applications and Facebook advertising, and shows you how
to make Facebook come alive.
* Learn how to claim your presence on Facebook
* Build pages to engage, retain, and sell to customers
* Discover advanced Facebook marketing tactics
* Find out why measuring, monitoring, and analyzing are
important
Create and curate engaging content, including photos, video,
contests, and more, and watch your fan base grow. Social media
marketing is a major force in the success of a business, and
Facebook is at the forefront of it all. Facebook Marketing
All-in-One For Dummies, 3rd Edition provides the
guidance and information you need to get in there and claim your
space.
Содержание
Introduction 1
Book I: Joining the Facebook Marketing Revolution 7
Chapter 1: Exploring Facebook Marketing 9
Chapter 2: Creating Your Facebook Marketing Plan 27
Book II: Claiming Your Presence on Facebook 57
Chapter 1: Understanding Facebook Pages and Personal Accounts 59
Chapter 2: Creating Your Business Page 77
Chapter 3: Administering Your Facebook Business Page 115
Chapter 4: Arranging What Your Visitors See 145
Chapter 5: Using Your Personal Profile to Support Your Business 159
Book III: Adding the Basics to Your Facebook Page 175
Chapter 1: Posting to Your Page 177
Chapter 2: Facebook Apps 101 197
Chapter 3: Importing Your Blog Posts into Your Facebook Page 207
Chapter 4: Connecting Your Page to Twitter 229
Chapter 5: The Fine Print: Legal and Other Considerations 243
Book IV: Building, Engaging, Retaining, and Selling to Your Community 251
Chapter 1: Building Visibility for Your Page 253
Chapter 2: Engaging and Retaining Your Community 277
Chapter 3: Using Like Links and Buttons 295
Chapter 4: Expanding Your E-Commerce Products and Services 307
Chapter 5: Building Visibility for Your Timeline 319
Book V: Understanding Facebook Applications 329
Chapter 1: Customizing Your Page with Facebook Apps 331
Chapter 2: Using i Frame Apps to Create Custom Tabs 343
Book VI: Making Facebook Come Alive with Events and Contests 365
Chapter 1: Creating Facebook Events 367
Chapter 2: Building Excitement with a Contest 389
Chapter 3: Running a Timeline Contest 401
Chapter 4: Using Third-Party Contest Applications 417
Chapter 5: Promoting Your Contest and Analyzing the Results 447
Book VII: Facebook Advertising 467
Chapter 1: Advertising in Facebook 469
Chapter 2: Creating a Facebook Ad 493
Chapter 3: Exploring Power Editor 521
Chapter 4: Testing, Measuring, and Modifying Your Ad 553
Book VIII: Advanced Facebook Marketing Tactics 581
Chapter 1: An Introduction to Advanced Facebook Marketing 583
Chapter 2: Marketing with Facebook Social Plug-ins 607
Chapter 3: Discovering Live Video on Facebook 633
Chapter 4: Using Facebook for Mobile Marketing 653
Book IX: Measuring, Monitoring, and Analyzing 673
Chapter 1: Setting Realistic Targets to Identify Success 675
Chapter 2: Exploring Facebook Insights 693
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715
Index 733
Об авторе
Andrea Vahl is a social media consultant and frequent
contributor at Copyblogger and Hubspot, and is also known as social
media edutainer, Grandma Mary. John Haydon is a leading
expert on helping nonprofits use Facebook to market their causes,
conduct online fundraising, and enhance their brands. Jan
Zimmerman is a hands-on marketing professional focused on
smaller businesses and regularly shares her expertise at seminars
and training events throughout the United States.
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