The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narrative...
Содержание
Narrative.- Innovation .- Entrepreneur.- Anticipation.- Foresight.
Об авторе
Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and...
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язык английский ● Формат PDF ● страницы 275 ● ISBN 9783658013752 ● Размер файла 7.3 MB ● редактор Andreas P. Müller & Lutz Becker ● издатель Springer Fachmedien Wiesbaden GmbH ● город Wiesbaden ● Страна DE ● опубликованный 2013 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2685387 ● Защита от копирования Социальный DRM