автор: Ben Kent

Nigel Clark is a non-executive director of the Professional Services Marketing Group. He is also the editor and lead author of the Professional Services Marketing Handbook, published by Kogan Page.Ben Kent is the founder-director of insight-led consultancy Meridian West. Ben advises leading professional and financial services firms and provides strategic research, consultancy and training.Alastair Beddow is a director at Meridian West, working with firms of all sizes to develop engaging, differentiated and successful client leading strategies.Adrian Furner is Managing Director of Kommercialize, a practitioner-led advisory firm focused on commercial excellence.