Fundraising can be one of the most stressful parts of ministry. Budget needs are daunting, prospects seem limited, and the cycle is unending. How do we get off of the treadmill of crisis-driven fundraising to more sustainable ministry funding?
Professional fundraiser Brad Layland revolutionizes fundraising and transforms it into a relational process where donors truly become partners in ministry. With decades of expertise in leading multimillion-dollar capital campaigns and working with major donors, he offers a more strategic and personalized yet less labor-intensive approach. Practical insights include ten essential elements of a case and four key steps that lead up to making an ask. Ultimately, fundraising is best done in community, and this book will help you develop a community of people who enjoy giving and want your organization to succeed.
Fundraising can become a life-giving, energizing experience of developing partners who fuel your ministry's vision. Discover how you can become fully funded and accomplish the work that God has given you to do.
Содержание
Foreword by Tom Lin
Introduction
1. Doing It Differently: An Introduction to Taking Donors Seriously
2. Six Key Principles of Fundraising
3. The Taking Donors Seriously Framework
4. Practice 1: The Case Statement
5. Practice 2: Leadership
6. Practice 3: Prospects
7. Practice 4: Strategy
8. Practice 5: The Annual Plan
9. Culture: Earning the Right to Be Heard
10. The Ask: Getting Started
11. Being Fully Funded: Saying Yes
Acknowledgments
Notes
Об авторе
Tom Lin is the president of Inter Varsity Christian Fellowship. He previously served as vice president and director of missions and the director of the Urbana Student Mission Conference. He also spent several years in Mongolia pioneering campus student ministry with the International Fellowship of Evangelical Students. He is the author of Pursuing God's Call and Losing Face Finding Grace.Lin has pioneered new Asian American Christian Fellowships at Harvard and Boston University, and served as an IVCF staff trainer, fund development specialist, and missions department consultant. He has leadership experience with a number of Christian ministries, serving the Lausanne Movement as the international deputy director for North America, and serving as a board member for Missio Nexus and The Crowell Trust. He has also served as vice chairperson for the board of Wycliffe Bible Translators. A second-generation Taiwanese American, Lin has developed networks in Laos, Cambodia, Vietnam, and Brunei. He has also served as a human resources director of a Fortune 500 company and was leadership pastor at Wellspring Covenant Community Church. He and his wife Nancy live in Madison, Wisconsin, with their two daughters.
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