A practical roadmap for developing successful e-business
strategic plans
E-Business Expectations provides a critical review
of the process of evolving a product or service from prototype to
practical technology. Written by renown expert on technology
issues, this book provides business executives and managers with
tools they can use to position their product or service to best
satisfy their customer’s needs. It guides readers from unrealistic
to realistic expectations of what a firm’s technology can bring to
its e-business strategy. This book provides managers with a solid
foundation for creating realistic technological expectations for
their e-business in terms of repeatability, scalability, operating
environment, resource requirements, and compatibility issues.
Bryan P. Bergeron (Brookline, MA) has over thirty years’
experience designing and working with computers and electronics. He
teaches technology and business at Harvard Medical School and MIT
and is Editor in Chief of e.MD, Technical Editor of Postgraduate
Medicine, among others. Dr. Bergeron is President of Archetype
Technologies, Inc., a technology consulting firm.
Содержание
Preface.
Acknowledgments.
PART ONE: PROPOSITION.
1 Alchemy-Technology Continuum.
Magic versus Technology.
The Continuum.
Relevance.
Summary.
2 Product Lifecycle.
Caveat Emptor (Let the Buyer Beware!).
A Matter of Life and Death.
Life and Death in the Continuum.
Relevance.
Summary.
3 Customer Behavior.
The Next New Thing.
Individual Behavior.
Population Behavior.
Money Matters.
Rules of the Game.
Watched or Seen.
Summary.
PART TWO: VALUE.
4 Alchemy of Entrepreneurship.
Basic Principles.
Winners.
Losers.
Undecided.
Two Cents Worth.
Summary.
5 Getting Unstuck.
A Sticky Situation.
Sticking and the Continuum.
Getting Creative.
Summary.
6 Research and Development.
Optical Communications.
Analysis.
Summary.
7 Marketing.
Wireless World.
Analysis.
Summary.
8 The Corporation.
Competitive Landscape.
In the Trenches.
Analysis.
Summary.
PART THREE: VISION MAINTENANCE.
9 Making Better Business Decisions.
Role of Leadership.
Misconceptions of the New Economy.
Company-Driver Scenarios.
Future Shock.
Summary.
Bibliography.
Index.
Об авторе
BRYAN BERGERON is President of Archetype Technologies, Inc., a
technology consulting firm. He teaches technology and business at
Harvard Medical School and at MIT, serves as editor in chief of
e.MD and as technical editor of Postgraduate Medicine, and is the
author of over 300 articles and publications in business and
technology. He has over thirty years of experience designing and
working with computers and electronics.
JEFFREY BLANDER is a lecturer at Harvard Medical School and at MIT.
He works as an independent consultant to academic and private
institutions on the issues of information systems, clinical trials,
and health outcomes research.
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