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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s pur …

An expert’s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World’s market of 350 million …

Ad Words Mastery: The Ultimate Guide to Successful Google Advertising Campaigns is a comprehensive guide for digital marketers who want to get the most out of their Google Ad Words campaigns. This bo …

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Imp …

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with …

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12 months. The explosion of social …

The gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution is …

Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisi …

‘This is one of the most thoughtful books on branding I’ve come across. Most such books are either quickly-crafted ‘how-to’ books or academic tomes over-burdened with references. This book is thought …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing managemen …