In a cluttered world where you need to define your own personal brand and explain why and how you stand out; where you need to share the unique factor of your product, service and value proposition (so people choose you, not just somebody who does what you do) — becoming a master Story Seller is your key to personal and organizational greatness!
This Is Your Chance of a Lifetime to be personally Taught, Coached, Mentored and Guided through the Art and Science of Story Selling using Dan’s time-tested formula for recalling Transitional Experiences and Significant Emotional Events in your life, writing them down in a compelling way, identifying the life lessons learned and turning them into Entertaining, Thought Provoking, Transformational stories worth sharing!
This is a How-To Instruction Manual that will not only guide you through the art and science of Storytelling, but it then takes your communication skills to the highest level by finely tuning your passion, power, purpose and persuasive techniques required to become a Master Story Seller!
PERSONALLY:
— Become more fascinating and inspirational to be around!
— Get people to choose you, not just somebody who does what you do!
— Fast-advance in your career with greater earning power!
PROFESSIONALLY:
— Create a Competitive Advantage!
— Close More Sales!
— Generate Return Customers And Massive Referrals!
— Learn to turn Recruiting the best employees/players into Attracting and Retaining the Right People!
— Make your organization a meaningful and rewarding place to work by inspiring employees/coworkers/teammates to be part of something larger than themselves!
When you Master the Art and Science of Story Selling you:
• Learn the fine art of persuasion and excellent communication
• Grow your self-confidence, self-esteem, self-love, and courage
• Serve as a family historian to keep your stories alive for generations
• Make romance come alive whether you are single or married
• Become universally loved, admired, and respected
• Enjoy more joy, happiness, fulfillment, bliss, and excitement in your life!
Содержание
Foreword by Mark Victor Hansen
1. The Power of a Story
2. The Art of Storytelling
3. The Essence of Storytelling
4. The Science of Storytelling
5. Turning Story Telling into Story Selling
6. Turning Story Telling into Story Selling
7. Turning Story Telling into Story Selling
8. Turning Story Telling into Story Selling
9. Preparation: Attitude/Energy, Technical, Performance, Content
10. Finding Your Own Stories
11. Finding Your Own Stories
12. Finding Your Own Stories
13. The Rules of Story Creation, Editing and Telling
14. Using Humor, Quotes, Words and Emotion
15. Writing Fiction to Teach Through Emotion
16. The Nine Types of Storytelling and Their Benefits
17. The Twenty-Three Elements for Writing/Telling Significant Stories
18. The Twenty-Three Elements for Writing/Telling Significant Stories
19. The Creative Use of Metaphor and Simile
20. The Art of Persuasion: Ethos, Pathos, Logos, Mythos
Об авторе
Dan Clark is founder and CEO of the international communications firm Dan Clark and Associates; University Professor; High Performance Business Coach; Alumnus of the University of Utah (Psychology); National Talk Radio Host; Gold Record Songwriter; Award Winning Athlete who fought his way back from a paralyzing injury that cut short his football career; New York Times Best Selling Author of 34 books; and a primary contributing author to the Chicken Soup For The Soul series, where Dan’s story ‘Puppies For Sale’ was made into a film at Paramount Studios starring Jack Lemmon.As a master storyteller Dan has been published in more than 50 million books in 50 languages worldwide, has appeared on over 500 television and radio shows including Oprah and Glenn Beck, and has been featured in Entrepreneur, Forbes, Inc., Thought Masters, Utah Business, Mayo Clinic and Millionaire Magazines.In 2005, Dan was inducted into the National Speakers Hall of Fame, and has been named one of the Top Ten Motivational Speakers In The World.Since 1982, Dan has spoken to millions of people in over 5500 audiences, in 61 countries, on 6 continents, to 200 of the Fortune 500 companies, Super Bowl Champions, NASA, the United Nations, and multiple times to our combat troops in Iraq, Afghanistan, Asia and Africa.
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