Get the results, recognition, and reputation you deserve
In TIP, Dave Gordon tells the engaging and motivating story of Brian Davis, an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future, and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant called Crossroads. Guided by an unlikely mentor, and insightful colleagues and customers in an unforgiving environment of relentless customer service, he learns the four simple principles of TIP to take control of his life, his career, and his future:
1. Enhanced self-awareness
2. Confident communications
3. Commitment-based actions
4. Fulfillment of a unique value promise
TIP is a timeless, inspirational story created to remind anyone in a position judged by performance that the only way to achieve continued recognition and growth in work and life is to take personal accountability for your reputation and results.
Whatever your role, or level of success in your career, TIP is a guide that will help you discover, or remember, how to consistently bring unique value to your team, your organization, and your most important customers. This easy read will provide a strategy for personal success, complete with coaching and action plans.
Содержание
Foreword xiii
Acknowledgments xv
About the Author xix
Introduction 1
1 The Biggest Day 5
2 The TIP Jar 11
Twelve Years Earlier . . .
3 A New Direction 15
4 Dear Valued Employee 21
5 First Impressions 29
6 The Offer 33
7 New Beginnings 43
8 What is a TIP? 49
9 Wake-up Call 57
10 Labels and Purpose 63
11 The Bear 83
12 Position Yourself 89
13 Communicate Your Brand 97
14 What’s Your Story? 111
15 Actions Build the Brand 115
16 Flow 127
17 Protect the Business, Protect the Brand 131
18 Day of All Days 139
19 Create an Experience 145
20 The Last TIP 153
Present Day
21 The TIP Jar (Continued) 165
22 Good Choices 171
23 Give More, Get More 177
Twenty Takeaway Tips For Success 183
Personal Accountability Model and Action Plan 187
Resources 199
Об авторе
DAVE GORDON is an internationally recognized brand, marketing, and communications expert. He is an inspirational speaker, author, coach, and leader on a mission to help people identify, communicate, and deliver their unique value to build stronger personal, team, and corporate brands. Dave’s work has positively impacted leaders, teams, organizations, and associations in countries around the world, including the United States, Canada, the United Kingdom, Australia, and New Zealand.
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