Dr. C. Whan Park is the Robert E. Brooker Professor of Marketing, and director of the Global Branding Center at USC Marshall School of Business, Los Angeles, CA.
Dr. Deborah J. Mac Innis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC Marshall School of Business.
Andreas B. Eisingerich is professor of marketing at Imperial College Business School.
4 Электронные книги Deborah J. MacInnis
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
PDF
английский
DRM
€19.99
C. Whan Park & Deborah J. MacInnis: Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. …
EPUB
английский
DRM
€19.99
Deborah J. MacInnis & C. Whan Park: Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological …
EPUB
DRM
€237.18
Deborah J. MacInnis & C. Whan Park: Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological …
PDF
DRM
€237.18
