3 Электронные книги Don Schultz
Bang Nguyen & Don E. Schultz: Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. T …
PDF
английский
DRM
€69.38
Philip Kitchen & Charles (University of Denver, Colorado) Patti: The Evolution of Integrated Marketing Communications
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, t …
EPUB
DRM
€69.22
Philip Kitchen & Charles (University of Denver, Colorado) Patti: The Evolution of Integrated Marketing Communications
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, t …
PDF
DRM
€69.65
