Felix Zappe 
Establishing an Innovation Culture at General Mills Canada [PDF ebook] 
Based on the Ivey School’s Case “General Mills Canada: Building a Culture of Innovation (B)”

Document from the year 2017 in the subject Business economics — Business Management, Corporate Governance, grade: 2, 0, University of Malta (Edward de Bono Institute), course: Innovation & Entrepreneurship, language: English, abstract: This work summarizes the case from Ivey School “General Mills Canada: Building a Culture of Innovation (B)”, analyses what went wrong regarding the described efforts and systematically comes up with new ideas to establish an innovation culture using introducing an already established framework.