Florian König 
Advertisers seek only to ensure that consumers make informed choices [PDF ebook] 

Essay aus dem Jahr 2009 im Fachbereich Didaktik für das Fach Englisch — Erörterungen und Aufsätze, Note: 1, 0, Friedrich-Schiller-Universität Jena, Veranstaltung: Writing I, Sprache: Deutsch, Abstract: Advertisers seek only to ensure that consumers make informed choices.
The field of advertising is extremely broad and diverse. In general, advertising is simply a public notice meant to convey information and invite consumers to invest or buy a certain product or service. As that suggests, advertising has two basic purposes: to inform and to persuade. Even though, these purposes seem to be somewhat contradictory both are very often simultaneously present. […]