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Francesca Sobande 
Big Brands Are Watching You [EPUB ebook] 
Marketing Social Justice and Digital Culture

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Обложка Francesca Sobande: Big Brands Are Watching You (ePUB)

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

€28.99
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Содержание

Contents

List of Figures 
Preface: The Temperature of These Times 
Acknowledgments 

1. Setting the Scene: Social Justice for Sale 
2. The Politics of Morality and the Marketplace 
3. The Business of Activism, Antagonism, and Aging 
4. Forecasting the Future of Morality in the Marketplace 

References 
Index

Об авторе

Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.
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язык английский ● Формат EPUB ● страницы 252 ● ISBN 9780520387089 ● Размер файла 9.0 MB ● издатель University of California Press ● опубликованный 2024 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 9231949 ● Защита от копирования Adobe DRM
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