Frederick Newell, a leading international marketing
consultant and CEO of Seklemian/Newell, has helped giant
multinationals as well as small businesses around the world develop
and manage customer relationship strategies to strengthen customer
loyalty and increase profitability. Newell is the author of
loyalty.com, Wireless Rules, and The New Rules of
Marketing. He can be reached at [email protected].
2 Электронные книги Frederick Newell
Frederick Newell: Why CRM Doesn’t Work
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, …
PDF
английский
DRM
€18.99
Frederick Newell: Why CRM Doesn’t Work
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, …
EPUB
английский
DRM
€18.99
